Let your finishes flow across Europe.
FinishFlow is the commercial partner behind paint and coatings brands. Local Chromexa sales teams put your range in front of trade customers, market by market — and our chemical-ready fulfilment ships every order. You keep your brand and set your price in each market.
- 26
- Local sales channels
- EU
- Markets within reach
- 3
- Local sales companies
4 of 26 markets selected — you set the price in each
Use them together — or entirely on their own
Take the sales channels, the fulfilment, or both. FinishFlow flexes to how you already run your business — and you stay in control of pricing in every market.
Sales channels
Chromexa
Reach trade customers through local sales teams
Chromexa is our network of local sales companies — Denmark, Sweden, Norway and channels across Europe. Real sales reps build trade relationships in each market, and you decide the assortment, the markets, and the price in every one.
- Local sales reps and trade relationships per market
- You set the price and margin in each market
- Sell on all channels or only the ones you choose
- Reseller or dropship — your call
- Available in the Paletto colour-formula platform
Fulfilment services
FinishFlow Fulfilment
A fulfilment partner built for chemicals
Use FinishFlow Fulfilment entirely on its own — a fulfilment company focused on paints, coatings and chemicals. We store your stock, handle the compliance and ship to your own customers. No need to sell through Chromexa.
- Works with or without Chromexa
- Compliant chemical handling & ADR shipping
- Transport agreements negotiated for chemicals
- Ship to your own customers, under your brand
- Optional purchasing & customer-service support
How vendors grow with FinishFlow
You keep making and branding great products. Local Chromexa teams sell your range to trade customers in each market, and our chemical-ready fulfilment ships every order. Take one part or both — and stay in control of your pricing.
You
Manufacturer & brand
FinishFlow
Stock · warehousing · compliance · service
Chromexa
Local sales teams: DK · SE · NO · EU
Trade customers
Across European markets
Three ways to work with us
Fulfilment on its own
Keep your own customers and brand. We store your stock and ship every order with full chemical compliance — no Chromexa required.
Channels on their own
Reach new markets through Chromexa’s local sales teams while you ship from your own site — and keep control of price in each market.
Channels + fulfilment
We store, ship and sell. Your range reaches trade customers through local channels, handled end to end.
Everything a coatings brand needs to scale
One partner for reach, compliance and logistics — so you can put your energy into making great products.
Local presence in every market
Sales reps and a domestic brand build trade relationships the way our industry buys — never online-only.
Your price in every market
Set your own assortment, price and margin per market. No flattening of prices across borders.
Built for chemicals
Compliance and dangerous-goods expertise for coatings, solvents and aerosols.
Competitive transport
Benefit from freight agreements negotiated specifically for shipping chemicals.
Reach across Europe
26 Chromexa sales channels covering markets throughout the continent.
Use one part or both
Take channels, fulfilment, or both — independently, whenever it suits you.
Local presence, continental reach
Chromexa puts your range in front of trade customers across Europe — each market in its own language, currency and price list, the way our industry prefers to buy. Choose the markets you want; you set the price in every one.
- 🇦🇹Austria
- 🇧🇪Belgium
- 🇧🇬Bulgaria
- 🇭🇷Croatia
- 🇨🇿Czech Republic
- 🇩🇰Denmark
- 🇪🇪Estonia
- 🇫🇴Faroe Islands
- 🇫🇮Finland
- 🇫🇷France
- 🇩🇪Germany
- 🇭🇺Hungary
- 🇮🇪Ireland
- 🇮🇹Italy
- 🇱🇻Latvia
- 🇱🇹Lithuania
- 🇳🇱Netherlands
- 🇳🇴Norway
- 🇵🇱Poland
- 🇵🇹Portugal
- 🇷🇴Romania
- 🇸🇰Slovakia
- 🇸🇮Slovenia
- 🇪🇸Spain
- 🇸🇪Sweden
- 🇨🇭Switzerland
Run a local paint distribution business?
Feeling the squeeze of a globalising market? Become a Chromexa franchise partner: bring your customers and vendor deals, and gain the group’s buying power, sales channels, fulfilment and digital tools.
Explore franchise partnership- Keep your customers
- Group buying power
- A channel for your market
- Modern digital tools
Ready to let your finishes flow?
Tell us about your products and the markets you want to reach. We’ll show you how Chromexa and FinishFlow Fulfilment can work for you — combined or on their own.