Chromexa · Sales channelsSell through trusted local sales teams, market by market
Chromexa is FinishFlow’s network of local sales companies — Denmark, Sweden, Norway and channels across Europe. Reach trade customers as a domestic brand, pick only the markets you want, and set your own price in each one.
From your catalogue to the customer’s door
You stay in control of branding and pricing strategy. Chromexa handles the local selling, and FinishFlow handles everything behind it.
Set your range and prices
Choose the products and markets you want to sell, keep your own branding, and set your price in each market.
Local teams sell it
Sales reps build trade relationships and customers buy from a domestic Chromexa company — own language, currency and price list.
We service & fulfil
Field reps and marketing drive demand, while FinishFlow ships and supports every single order.
A local commercial team in every market
All or selected shops
Choose exactly which Chromexa shops and markets carry your range.
Reseller or dropship
Sell traditionally, or dropship to build demand for slow movers with no stock risk.
Local invoice & trust
A domestic legal entity on every order — the way trade customers prefer to buy.
Field-rep sales effort
Real sales reps visit trade customers in each market, backed by marketing automation.
Paletto colour platform
Make your paint system highly available in the Paletto colour-formula platform.
First-class customer service
End users are looked after with first-class service in their own language.
Local presence, continental reach
Chromexa puts your range in front of trade customers across Europe — each market in its own language, currency and price list, the way our industry prefers to buy. Choose the markets you want; you set the price in every one.
- 🇦🇹Austria
- 🇧🇪Belgium
- 🇧🇬Bulgaria
- 🇭🇷Croatia
- 🇨🇿Czech Republic
- 🇩🇰Denmark
- 🇪🇪Estonia
- 🇫🇴Faroe Islands
- 🇫🇮Finland
- 🇫🇷France
- 🇩🇪Germany
- 🇭🇺Hungary
- 🇮🇪Ireland
- 🇮🇹Italy
- 🇱🇻Latvia
- 🇱🇹Lithuania
- 🇳🇱Netherlands
- 🇳🇴Norway
- 🇵🇱Poland
- 🇵🇹Portugal
- 🇷🇴Romania
- 🇸🇰Slovakia
- 🇸🇮Slovenia
- 🇪🇸Spain
- 🇸🇪Sweden
- 🇨🇭Switzerland
Add fulfilment and we’ll handle the whole operation
Combine Chromexa with FinishFlow Fulfilment and we store, ship and sell your range — handled end to end, while you keep control of pricing.
Fulfilment services
FinishFlow Fulfilment
A fulfilment partner built for chemicals
Use FinishFlow Fulfilment entirely on its own — a fulfilment company focused on paints, coatings and chemicals. We store your stock, handle the compliance and ship to your own customers. No need to sell through Chromexa.
- Works with or without Chromexa
- Compliant chemical handling & ADR shipping
- Transport agreements negotiated for chemicals
- Ship to your own customers, under your brand
- Optional purchasing & customer-service support
Ready to let your finishes flow?
Tell us about your products and the markets you want to reach. We’ll show you how Chromexa and FinishFlow Fulfilment can work for you — combined or on their own.