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ChromexaChromexa · Franchise partners

Run your local market as a Chromexa partner

For independent paint and coatings distributors: bring your customers and local know-how, and gain the buying power, sales channels, fulfilment and digital tools of the whole group. Be part of something bigger — and stay the local name your market trusts.

The challenge

It’s getting harder to go it alone

The market is globalising. Independent distributors face global competitors, tougher chemical compliance and the rising cost of modern systems — usually on their own.

Chromexa changes that. Join as a local franchise partner and put the whole group behind your business: shared vendor agreements, a sales channel built for your market, chemical-ready fulfilment and the most modern digital tools — while you stay the trusted local name your customers already know.

A fair trade

You bring local. We bring scale.

What you bring

  • Your customers and local relationships
  • Your market knowledge and sales team
  • Your existing vendor deals
  • Your reputation as a trusted local supplier

What you gain

  • The group’s vendor agreements and buying power
  • A Chromexa sales channel focused on your market
  • FinishFlow fulfilment and chemical compliance
  • The most modern systems and digital tools
  • Shared marketing, customer service and back-office
  • A place in something bigger — without losing your independence
How it works

From independent distributor to Chromexa partner

Three steps to put the whole group behind your local business.

01

Join the group

Bring your distribution business into Chromexa as a local partner — keeping your brand, customers and team.

02

Plug into the platform

Connect to group vendor agreements, the Chromexa channel for your market, fulfilment and digital tools.

03

Grow your market

Keep serving your customers locally — now with the buying power, systems and reach of the whole group behind you.

What you plug into

The full strength of the group

Group buying power

Benefit from vendor agreements negotiated across the entire group, not just your own volume.

A channel for your market

A Chromexa sales channel tuned to your country, language, currency and customers.

Modern systems & digital tools

Run on the group’s platform — the Paletto colour formula tools, webshop, ERP and data.

Fulfilment & compliance

Let FinishFlow handle chemical-ready warehousing, ADR shipping and cross-border logistics.

Shared marketing & service

Central marketing, customer service and back-office support behind your local face.

Independent, but not alone

Keep the relationships that make you local, with the scale of a continental group behind you.

Stronger together, still local

Tell us about your distribution business and your market. We’ll show you what becoming a Chromexa franchise partner could look like for you.

Become a partner